In order to drive results in 2025, your business must go beyond traditional SEO to reach your audience wherever they search. Whether you’re just getting started with SEO, or you’re a seasoned pro, SEO.com has the resources you need to take your SEO strategy to the next level in 2025. Unlike most SEO case studies, this post contained a detailed, step-by-step process. A hook is an angle, a data point, or something controversial that will encourage people to naturally link to you. But if you want to get the most out of internal links, I recommend implementing these tips. Google recently reported that properly-optimized images can help your pages rank higher in Google web search.

Write Content People Want to Read

Regular content audits ensure your pages stay relevant and valuable to your audience. 2) Keyword StuffingOverloading content with excessive keywords can disrupt SEO Anomaly readability and lead to penalties. Modern search algorithms prioritize user-friendly content, so keywords must be used naturally and strategically to align with the intent without compromising quality.

• You shouldn’t settle for low SERP rankings when you could be at the top.
• …it is inevitable that the search engines will eventually figure out what you are doing and penalize your site.
• However, make sure the keyword placement sounds natural and avoid stuffing unnecessary words.
• Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites.
• It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress.

This way the search engine has a whole index or database of results that it can now display for the search queries that it gets. Staying curious and excited to learn about new SEO strategies is key to enjoying the process. This allows you to continually improve your website offerings and create lasting change while helping you stay on top of emerging trends such as search AI. To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more. To sum it up, the most important factors for Google ranking are relevancy, user experience, language, and location.

Content Quality

In the previous chapter, we covered on-page SEO techniques related to content. It means, not every topic requires content freshness but many do. The alt text is the most important from the SEO point of view – it describes the image for visually impaired visitors as well as crawlers (that can’t “see” your image either). Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics.

While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web. The Cut is a media company owned by Vox Media — the parent company of the New York magazine. It’s a great example of a media blog that generates millions in traffic a month in the consumer space.

The Cut has built a real brand that spreads beyond just search engines. They have a newsletter, partner with other brands in the space, and have social media accounts with 1M+ followers. Cadence helped the document processing service provider by securing high-quality backlinks from authoritative industry sources.

Search engines regularly update their algorithms and change how they evaluate content, which means your website needs to adapt over time, too. Search engines regularly crawl and index websites—meaning they “read” the content on your web pages. The search engine algorithm ranks website pages based on how accurately, completely, and expertly they speak to different search terms. Based on what you learned above, look for ways to improve your content and user experience.